After over 40 years of creating for a living, I guess it's about time for me to wrap it up.
No, no. I don't mean quit. I just mean to sorta put in perspective my progress (or lack thereof) so far. For years, when I was in the ad game, I carried around a portfolio. It was fun to pick out the stuff I liked best and present it to prospective employers. But in those days, the maximum recommended "samples" was about 12 - 16. Of course, I never adhered to the rules, so I usually had a few more...maybe 18-24 pieces.
As I got experience in creating and producing TV spots, my "book" expanded to include a "reel" - in my early days, a 16 millimeter spool of film which contained stuff my creative partner and I had been able to convince some poor client to actually spend thousands of dollars to produce and hundreds of thousands to run.
Sometimes I'd also throw in a few storyboards of ideas that never got beyond the politics of the agency or client. But since storyboards are not as easy to understand - they're like showing blueprints of a building instead of the completed building - I kept them to a minimum.